Katina Bynum joined UMe in 2020 in the newly created position of Executive Vice President, Urban Catalog. Bynum works closely with UME’s senior management team and all of UMG’s Frontline labels including Republic, Interscope, Def Jam, Motown, Island, Capitol, and Nashville to develop strategic initiatives for their urban music roster. Her expertise and talent along with collaborating with our labels and artists to deliver music and merchandise in new ways for fans.