For emerging artists, the path to a record deal has never been more complex or more accessible. In today’s landscape, virality, data, independence, and direct-to-fan growth all play a role, but what actually moves the needle when it comes to getting signed?
This session will begin by grounding the conversation in what labels are looking for today, from audience traction and team to identity, momentum, and long-term potential.
From there, the discussion will expand into the broader ecosystem shaping how deals are made. As the industry evolves, record agreements are no longer one-size-fits-all. This panel will explore how independent and major labels are structuring partnerships today, how global markets and data influence negotiations, and how the balance of power between artists and companies continues to shift.
Designed for artists, managers, and emerging professionals, this session offers a deeper look at not just how artists get signed, but how and why deals are structured the way they are today.
