Tory Cassis has been a steadfast presence in the Canadian Music community for nearly three decades. As a Juno-nominated artist, he has showcased his talent with audiences throughout Canada. His profound love for music, combined with adept marketing and project management skills, led him to embrace the role of Label Director at Paper Bag Records in 2019. In 2023, Tory moved into the esteemed position of President at Paper Bag Records, further amplifying his impact on the music scene. As the label approaches it’s 24th anniversary with another exciting year of new releases, he feels profoundly honoured to contribute to its illustrious journey, continually championing a diverse roster of exceptional Canadian talent.
From Signing to Structure: What Labels Want and How Deals Work Today
For emerging artists, the path to a record deal has never been more complex or more accessible. In today’s landscape, virality, data, independence, and direct-to-fan growth all play a role, […]