Amanda has over 20 years’ experience in the Canadian music community. Before Joining Universal Music Canada, she was the National Music Director for the Rogers Sports & Media’s Country brand. Amanda assisted in building the first national country music network while at Rogers and developed ground-breaking programming in this landscape. Amanda is an active leader in the industry, spearheading initiatives to create space for emerging artists and women on stages and behind the scenes. Amanda joined Universal Music Canada in 2021 and now oversees the A&R team as they sign and break music from Canada to the world. She is working with artists across multiple genres, ensuring that Canadian artists and music are in the position to achieve global success.
Tiny Desk with Bobby Carter: The Artist Relationship Reset: What Radio Owes/Gives Creators Now
In an era where artists can grow audiences without relying on traditional radio, the value exchange is being redefined. What role does radio play for artists now, and what do […]