In an era where artists can grow audiences without relying on traditional radio, the value exchange is being redefined. What role does radio play for artists now, and what do artists expect in return? Bobby Carter and Tiny Desk represent more than just a distribution platform—they’ve become a trusted force in music discovery, working both alongside and within the industry. Tiny Desk creates trust-first artist relationships – supporting artist beyond the single and points to the importance of live performance and visual storytelling in a digital-first era. So, should radio evolve to rebuild its connection with artists on radio and digital platforms – or should radio maintain the status quo in a sea of fragmentation? Veteran broadcaster and music journalist Alan Cross will lead this conversation with Bobby Carter and a panel of industry professionals actively shaping the space.
