Controlled revolution in audio audience measurement in the Netherlands, where audio has been successfully put back into the spotlight. With a completely new currency measurement system. A bold story about collaboration, strong market leadership, and a clear vision for the future of audio. Frans Kok, COO of the National Media Onderzoek (NMO), the Joint Industry Committee in the Netherlands, tells you everything you need to know about the lessons learned.
Dr. Derrick Gray, Chief Research & Operations Officer at Numeris, will then discuss how these foundational approaches presented by the National Media Onderzoek compare with—and inform—the next stage of audio measurement development in Canada. Acknowledging the value of robust PPM models as proven building blocks, Derrick will outline how Numeris is leveraging decades of experience to move beyond measurement stability toward a more unified, future-ready hybrid audio framework. The presentation will highlight how observed data, modelling, and innovation can work together to deliver greater consistency, comparability, and long-term relevance for the Canadian market, while maintaining trust, transparency, and strong industry collaboration.
