Dr. Derrick Gray, Chief Research & Operations Officer at Numeris, will discuss how these foundational approaches presented by the National Media Onderzoek compare with—and inform—the next stage of audio measurement development in Canada. Acknowledging the value of robust PPM models as proven building blocks, Derrick will outline how Numeris is leveraging decades of experience to move beyond measurement stability toward a more unified, future-ready hybrid audio framework. The presentation will highlight how observed data, modelling, and innovation can work together to deliver greater consistency, comparability, and long-term relevance for the Canadian market, while maintaining trust, transparency, and strong industry collaboration.
