The future of audio isn’t about choosing between digital and broadcast—it’s about connecting them.
In this session, WPP Media CEO Kevin Johnson reveals how data, technology, and collaboration can unlock greater value across Canada’s audio ecosystem. From precision targeting to measurable ROI, Kevin discusses how a unified approach can drive stronger results for brands while accelerating investment in Canadian media.
Following Kevin’s presentation, Caroline Gianias, President of Radio Connects will moderate a discussion with leaders in audio and research about how new frameworks are redefining audience targeting, measurement, and ROI—and what it will take for broadcasters, agencies, and marketers to unlock the full value of Canadian audio.
