Love Itoya is a powerhouse Greek-Nigerian singer-songwriter, recently named Best World Artist of the Year (2025) at the Josie Music Awards in Nashville, marking her first U.S. appearance. She also won the 2024 BEFFTA Award for Best UK African Artist, solidifying her reputation as a dynamic and inspiring voice in contemporary music. Based in London and born in Thessaloniki to Nigerian parents of Edo and Esan heritage, Love fuses pop, soul, and Afro-contemporary sounds with magnetic stage presence and emotional authenticity. She writes, co-produces, and performs her own music, creating a distinctive and powerful sound. Her breakout single “Space” (2024), co-produced with Kiffa Soul, earned GRAMMY® consideration in Best Music Video and Best African Music Performance. Love has performed at BBC Introducing, Sofar Sounds, UK Black Pride, sold-out shows at The Lower Third and The Finsbury, and international festivals including Ghana Music Awards UK and Klaipeda Jazz Festival etc. Viral moments with Ciara and co-signs from Alex Scott, Jess Glynne, and Leigh-Anne highlight her growing global impact.
