Lee Price is an award-winning radio producer, creative director, product specialist, and technology consultant with over 30 years of experience in the UK radio industry. He spent more than two decades leading sonic branding strategies for some of the country’s most iconic national brands, including Classic FM, Gold Radio, Smooth, and Virgin Radio. Notably, during his tenure at Absolute Radio, Lee was responsible for casting actor Matt Berry—the announcer for the 2026 Oscars—as the station’s iconic brand voice. A long-term advocate for innovation, Lee has spent the last five years specializing in audio AI. In 2020, he co-founded Prolark Media, an audio production and media technology consultancy focused on ethical generative AI applications that empower rather than replace human creativity. Since 2024, Lee has served as the Product Specialist for AI at radio technology company Aiir. In this role, he leads the development of Audio.co, a secure, AI-driven content production platform designed to help creators work faster and smarter while ensuring humans always remain at the heart of the creative process.
The AI-Powered Radio Station: Essential Tools to Stay Ahead of the Curve
AI is no longer a future concept; it’s revolutionizing the entire radio business (the original social medium) and empowering staff in every department from the studio to the sales office. […]