Herman is the founder and developer of Adease Media Intelligence, aurbit and multitude, with a career built on solving real industry challenges through practical, forward-thinking technology. Adease delivers fast, accurate reporting of advertising activity across Canadian and US media channels, giving clients the actionable intelligence they need to compete. The comprehensive approach to broadcast monitoring and ad tracking has made it one of the most sophisticated tools in the market. At the intersection of broadcast and audience engagement, Herman developed aurbit, an app that connects listeners to relevant content with a single tap. Whether responding to an ad they heard on air, accessing a promotion, or engaging with a show in real time, aurbit transforms passive listening into an interactive experience. Built within aurbit, multitude provides a simple, frictionless way for broadcasters to collect passive audience measurement data, giving stations a clearer picture of who is listening and what actions they took. Together, aurbit and multitude represent Herman’s vision for modern radio: not just a one-way signal, but a dynamic, accountable medium with proof of audience engagement. His ultimate goal remains consistent across every product: turn data into an action button, making complex information accessible and actionable for everyone.
Signal Lost: Radio’s Measurement Crisis Is Now a Fight for Survival
Radio reaches millions of Canadians every week. So why are broadcasters losing the budget conversation before the first slide loads? The answer isn’t audience size – it’s proof. This session […]