Craig “Big C” Mannix is a veteran music industry executive and cultural strategist who has been an influential figure in the Canadian music landscape since the early 1990s. Craig has played a role in the development and marketing of artists including K-os, Kardinal Offishall, Choclair, Sean Paul, and Pressa, helping bridge Canadian hip-hop and reggae with global audiences.
Craig has led marketing campaigns and strategic initiatives across major companies including Universal Music Group, Sony Music, EMI Music Canada, BMG, and Tommy Boy Records, building a reputation for connecting artists, brands, and culture.
Craig previously founded Offshoot Communications, a lifestyle marketing agency that worked with brands such as Nike, Adidas, and Nokia, while also supporting culturally influential brands including LRG, Freshjive, and Casio G-Shock.
Today Craig leads Big Consulting, a boutique agency specializing in music strategy, cultural marketing, sponsorships, and artist development, working with organizations including VP Records, CMRRA, and Uchenna Basketball Academy. Craig is also the creator of Big Playback, a curated vinyl listening platform celebrating music culture through intentional listening experiences and community events.
