Andrew Snook is the Chief Innovation Officer at Pattison Media, where he leads strategic initiatives to position the business for the future. With a career bridging media leadership and digital technology, he is a strong advocate for leveraging new tools to modernize radio and elevate its perception among advertisers. To that end, he led the development of Validate, an attribution platform now used by over 200 stations to clearly demonstrate campaign results to clients. Always eager to collaborate, Andrew welcomes the opportunity to connect with fellow professionals to discuss practical, shared solutions that grow the industry as a whole.
An Inflection Point for OTA Radio Advertising: Stealing Digital’s Playbook
Digital advertising is “click, click, bought.” National radio campaigns are “call, wait, negotiate.” While digital platforms offer frictionless, self-serve access, executing a radio buy can still take days or weeks. […]