Adam Ritchie is Vice President, Product & Innovation at Canadian Broadcast Sales, where he works closely with broadcasters across Canada to evolve audio advertising for a changing media landscape. He leads AudioVelocity, CBS’s national digital audio network, with a focus on bridging the gap between traditional radio scale and modern, data-driven buying. With a background in radio sales and national strategy, Adam brings a deep understanding of both broadcaster needs and advertiser expectations. His work centres on helping broadcasters unlock new revenue through streaming, programmatic access, and improved measurement, while making audio easier for agencies to plan, buy, and evaluate. He regularly contributes to industry discussions on how radio can continue to adapt and thrive alongside new technologies and evolving listener behaviours.
Signal Lost: Radio’s Measurement Crisis Is Now a Fight for Survival
Radio reaches millions of Canadians every week. So why are broadcasters losing the budget conversation before the first slide loads? The answer isn’t audience size – it’s proof. This session […]