In radio, every second counts. The moment something sounds off, listeners are gone and so is your profit. For decades, stations accepted something strange as normal: moments where the sound of the station and the music don’t quite align. In this session, PURE Jingles unveils a USA-first innovation in sonic branding that rethinks how stations connect their brand to the music they play. A breakthrough designed to make radio sound more seamless, more natural and more powerful than ever before.
Together with Staxx Williams, Creative Services Director at iHeartMedia, we’ll explore how Z100 is pushing the boundaries of what modern radio imaging can be when creativity and technology truly meet.
We won’t just talk about it. You’ll hear it.
