As FIFA brings the world’s biggest sporting event to Canada, the country faces a once-in-a-generation opportunity to redefine its place in the global game. This panel features Mike Beckerman of Canada Soccer, Chris Shewfelt of Maple Leaf Sports & Entertainment, + special guests offering perspectives from the federation, the club level, and the athlete experience.
From infrastructure and investment to fan growth, media rights, and long-term legacy, the conversation will unpack how Canada can fully capitalize on hosting the world stage, and whether this moment can accelerate the country into a true global soccer nation for decades to come.