Live music isn’t just entertainment – it’s a major economic driver shaping cities, tourism, and adjacent industries in real time. From sold-out arenas to destination-defining festivals, the ripple effects extend far beyond the stage.
This conversation brings together leaders from live entertainment, sports, and tourism to unpack how large-scale events influence everything from local economies and infrastructure to brand partnerships and global city positioning.
Expect a candid, big-picture discussion on the business behind live experiences and the strategies shaping the future of cities that want to win.
