Advertising dollars are the clearest signal of where media power is shifting.
In this keynote and executive conversation, WPP Media CEO Kevin Johnson unpacks how global brands are allocating billions across traditional broadcast, streaming platforms, podcasting, and emerging digital ecosystems in 2026.
What’s working? What’s measurable? What’s overvalued? And where is audio — from terrestrial radio to Spotify, SiriusXM, and podcast networks — winning or losing in the fight for brand investment?
Joined by leaders from broadcast, subscription audio, and the music industry, this session moves beyond format debates and into the real drivers of media strategy: ROI, audience behavior, data transparency, and advertiser confidence.
If attention is the currency, who is earning it — and who is falling behind?
