BBC Radio 6 Music is one of the UK’s most distinctive music brands – a home for listeners who value discovery, depth and genuine musical passion. Built on trust, taste and cultural credibility, it proves that curator-led music radio can still thrive at scale. In this session, Samantha Moy, Head of BBC Radio 6 Music, shares how the station champions new artists, celebrates music culture across genres, and builds a strong connection with its passionate audience of music lovers. She’ll explore the thinking behind 6 Music’s editorial choices and why strong curation, authenticity and point of view remain powerful differentiators in today’s music and radio landscape. Expect a thoughtful look at what happens when taste, trust and strategy align and why “curated” doesn’t have to mean niche.
