This track is dedicated to the strategies, tools, and insights that drive success in the music and arts industries. You will gain a deep understanding of modern marketing techniques—from leveraging social media and digital platforms to crafting effective brand campaigns and monetizing content.

Sessions feature industry experts, executives, and successful entrepreneurs who share their expertise on topics such as audience development, data-driven marketing, sponsorship, and building a scalable business. This track provides the practical knowledge and innovative thinking required to navigate the complexities of the market, ensuring that artists, managers, and companies can thrive in a competitive landscape.