In today’s creator economy, audience isn’t a byproduct of success, it’s the foundation of it. At the Departure Creators Summit, Bella Chung, who leads Creator Business Development at Amazon Canada, joins emerging pop superstar Heather Russell for a conversation on how creators and artists can turn audience, fandom, and community into real career infrastructure.
With a rapidly growing global fanbase and a commanding social presence, Heather represents the next wave of artist development, one where digital connection, storytelling, and audience-first thinking drive momentum long before traditional industry milestones.
This conversation will explore how artists and creators can scale attention into sustainable careers, build deeper fan relationships, and translate cultural relevance into long-term business models.
