Landing a major sync placement isn’t luck, it’s a combination of creative instinct, production decisions, and strategic positioning.
In this Sync Summit conversation, hitmaker Jenna Andrews and producer/songwriter Andrew Briol unpack how songs are written and produced with placement potential in mind, from emotional tone and lyrical universality to sonic palettes that translate across film, television, advertising, and gaming.
They’re joined by Maria Alonte, SVP of Sync at HYBE and Big Machine, and Caron Nightingale, two experts on the licensing side who bring the dealmaker’s perspective — how music supervisors, brands, and studios actually choose songs, what makes a record sync-ready, and how publishers and labels position music for screen.
Together, they break down the full lifecycle of a sync opportunity: how a song moves from writing room to pitch deck, what makes it stand out in a crowded field, and how a successful placement can drive streaming, discovery, and long-term cultural impact.
From K-pop to global pop, indie catalog to major-label releases, this panel explores the creative and business mechanics behind the songs that end up everywhere.
