Tom Webster is a Partner at Sounds Profitable, the podcast industry’s leading trade organization serving over 200 partner companies. He is also a member of the Podcasting Hall of Fame and one of the most widely cited researchers in the global audio space. With 30 years of audience research experience spanning six continents, Tom designs and conducts the industry’s most influential studies, translating complex data into actionable insights for networks, creators, and advertisers. He writes the weekly Sounds Profitable newsletter, read by over 10,000 subscribers, and is a sought-after keynote speaker at major industry events. His research career includes face-to-face engagement with over 60,000 listeners and hundreds of projects across every major audio format, and has been the principal chronicler of the podcasting audience for 20 years. He is based in Boston, Massachusetts.
The Audio One-Two Punch: How Radio and Podcasting Work Together
Radio and podcasting aren’t competitors – they’re the ultimate combination. In this session, Tom Webster will share new research on how radio delivers unmatched reach and frequency while podcasting delivers […]